In January of 2020, just before Covid came into full swing, I was spending some quality time with my son who was visiting and my niece and decided to have a Lego building competition to keep the kids entertained. After a couple hours the idea of a competition was abandoned in favor of some good old fashion creativity and at the end of it all, we had created an odd looking Lego robot that i thought was amusing and had personality.. so I placed it on my desk as a keepsake to remember the get together.
Everyday I would get prepped for design work, sit at my desk and get to it..but everyday I would also catch the glance of the little robot..and it just seemed like it had something it wanted to say. So as the days turned into weeks, and the weeks into months I started to hear a voice form in my head as to what the robot may sound like..and then..a story slowly started to come into focus.
I felt like I had something pretty special in mind story wise, but I knew I would have to put some work into actually representing the little guy in a practical and functional way. I knew I wanted the robot to be a musical robot that had originally been a military experiment gone wrong. What kinds of features would a musical robot have? Maybe a screen, perhaps a beat pad, fingers that could play instruments, maybe a glass display for an equalizer to represent his mouth. So in my free time I dove into 3ds max and in line with how the original robot was built from legos, I started designing and connecting shapes that represented the lego robot in a way that could work in real life.
For a couple of weeks I continued to put most of my free time into recreating the lego robot in 3ds max. And after large quantities of coffee, a few daytime consultations with one of my most prolific collaborators (my then 9 year old son), and alot of imagination, we now had a finished model and a pretty cool name... Audi-Bot Musical Companion Version 0711 aka Audi-Bot MCV-0711 (The 0711 had special meaning as it was my Son's birthday)
After I completed the first model and made all the texture maps, I needed to rig the model for animation and eventually motion capture. It took me several days, working when i could in Maya to complete the rig. Once it was finished it was back to fleshing out the story. I knew he was going to be a failed military experiment re-purposed and sort of auctioned off to the "most desperate" bidder.
I also knew we were going to be making some fictional companies and logos and since I design for a marketing firm, it was right up my alley. I first started by creating a company name and logo for who would be manufacturing Audi-Bot and I drew inspiration from companies like M-audio, Korg, Yamaha etc.. I landed on Audio Sonic because it had a cool ring to it and it sounded like it could be a company and the name of a movie. Below is the finished audio sonic logo.
I then dove into the process of creating the product logo. I pulled themes from the company logo to stay consistent and eventually ended up with what you see below.
The story that was coming into focus was ambitious and we began looking for ways to generate public interest in the character. An idea came to me to create a static set that Audi bot could inhabit to save from having to do loads of CG work on multiple digital sets. So over the course of about a week I kit-bashed together a manufacturing fabrication unit and shifted focus on a small story nested within the larger narrative of when audi bot first gained consciousness. The fabrication facility can be seen in the pictures below.